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Vitrue specializes in providing marketing and promotional solutions to publishers, advertising agencies, media companies and global brands with the help of social networking tools, including video, photo, audio and mobile technology. It serves the world s leading brands and agencies through contests and promotional services that are powered by video-centric social media. Its AdMixer package serves as an online video editing tool. The company s Brand Safety program offers brand protection through various levels, such as review and approval, first line of defense, technology for data security, and network reliability and scalability. It also provides personalized program management and advanced administration tools. In addition, it specializes in client promotion through video community sites, content seeding and syndication. Vitrue maintains its headquarters in Atlanta.