Marketing Initiatives Inc

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Marketing Initiatives International, also known as MII, is a fully owned business unit of IMS Health Incorporated, which specializes in pharmaceutical and health care market intelligence. Marketing Initiatives International offers organizational and professional databases and data integration and management services. Its health care organizational databases and CD-ROM and Web-enabled application software assist medical clients maximize tactical implementations. The company s databases feature information about more than 450,000 hospitals, medical group practices, long-term care facilities, outpatient surgery centers and home health agencies. Its maintenance program incorporates data cleansing techniques with client-specific business and matching rules. Marketing Initiatives International s home health database provides details of over 18,000 Medicare-certified and private home health agencies. Its oncology center database offers precise facility, organizational and relational information about the U.S. oncology market. The company also maintains a data of nearly 6,000 diagnostic imaging centers.