Paul Dembling, Sinco Inc.

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Sinco is a diversified sales, marketing and innovation company that has a distinct focus on whats next in the retail industry. Our business is centered upon four key strengths: Developing and sourcing unique products From Italian-sourced pizza crusts used by Hilton Hotels, to species-certified frozen seafood, to the highest quality DOP Modena balsamic vinegar, we are uncovering authentically sourced products, both artisan and mainstream, from around the world. Deep understanding of the supply chain From farm-to-table and from forest or factory-to-shelf, we work intensely with each manufacturer-client to truly understand each step within the supply chain. We are known for our in-depth process knowledge from the back-end, and we help manage the forecasting, logistics and even inventory management of bringing it to market. Intimate customer knowledge Our understanding of the distribution channels runs deep, with customer-dedicated teams, such as we have at BJs Wholesale, that provide insight and intimacy like no other company. Innovative brand building We have a strong heritage of building brands: for manufacturers that want to further their category penetration, for foodservice operators who seek artisan quality, for retailers looking to create differentiating private brand products, and for brand owners of licensed products, like Cooking Light and Southern Living, that we are taking to market.