Bancography

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Bancography provides consulting services and software tools to financial institutions. The company performs primary marketing research to measure market and brand awareness and satisfaction and attrition factors. It also offers branch planning and network optimization services. Bancography provides product and profitability assessment solutions. The company offers Bancography Plan, which is a market analysis and branch planning software tool that completes pro forma financial projections. In addition, it builds sales performance scorecards. The company provides Profitability Monitor, which is a branch- and customer-level profitability reporting software. It publishes a quarterly newsletter, Bancology, which features case studies related to the banking industry.