Fareway Stores Inc

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Fareway is a full service food store. The company s concept of a self-service grocery store was considered revolutionary, allowing shoppers to pick out their own groceries rather than submitting a list to someone who would package everything for them. Shopping carts were a novelty, referred to as rubber-tired gliders that carried shopping baskets. Today, Fareway is one of the largest employers in Iowa. It currently operates 95 stores and has recently expanded to other Midwestern states including Illinois, Minnesota and Nebraska.