Spy Inc

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Orange 21, located in Carlsbad, Calif., is one of the leading designers, developers and marketers of sunglasses, goggles, apparel and accessories. Its principal products, sunglasses and goggles are marketed under its Spy Optic brand, E Eyewear, the signature Dale Earnhardt, Jr. sunglass line, and sold in over 6,000 retail locations worldwide. These products target the action sports market, including surfing, skateboarding, snowboarding, and motocross, and the youth lifestyle market within fashion, music and entertainment. Orange 21 was established in 1992 as Sports Colors, and is owned by No Fear. It changed into Spy Optic in 1994 and finally changed into Orange 21 in 2004.