Diamonds Direct Charlotte offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, watches, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer's budget and exceed their expectations.
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Reviews

JA
Jennifer A.

02/08/2017

Provided by YP.com

Joey Stagnone was wonderful to work with. He was patient, funny and down to earth. I appreciate the great service and selection they have.

AD
Asya D.

05/23/2015

Provided by YP.com

Purchased a ring from there. Just picked it up. They charged us higher price than one on the evaluation - really overpriced. I feel like an idiot. In addition the craftsmanship execution of the ring was so poor - I would have given "F" grade on craftsmanship. It is back in the workshop, but really would not get that much better - the bottom of the prongs are so quite disappointing - how they executed it.

RI
Robert I.

12/18/2014

Provided by YP.com

At this point, I was put off by the experience enough that I wanted to come back and purchase the ring when I was in a more jovial frame of mind. We were picking out a ring for the biggest and happiest commitment of my life, right? We tell Mrs. Carmichael-Rosser that we appreciated her help and that we were going to sleep on our decision and that we woudl be in touch soon.



After she handed me her business card with my preferred ring along with my size, she asked what my fiancée was interested in looking at for herself. My fiancée told her that I had already purchased her engagement ring and the wedding band as a set. Mrs. Carmichael-Rosser then asked to look at her ring, and she said (I'm seriously not making this up) "even though it has three stones, it's really nice." It's relatively difficult to offend me, but that did it. Needless to say we purchased my ring elsewhere.

SG
Suzanne G.

10/09/2014

Provided by YPmobile
Diamonds Direct Charlotte

Unless it is a diamond ring they Do Not stand behind their products. Spent quite a bit of money on a diamond they check, clean, etc. Braclets no, they tell don't wear doing certain things, fine still breaks. Don't do this it breaks very poor quality now I have to pay to fix. It's not true about their quality for less money. It's all hype. They ignore you most if the time in the store. We have bought several things there and it's nothing like the advertisement. Won't buy anything else from them.

B
biltmoreestatebride

12/18/2011

Provided by YPmobile
Broken Promises

Diamonds Direct told me they were going to let me borrow anything I wanted to wear from their entire store for my wedding. This was their suggestion not my suggestion. I was so excited and grateful! They promised me this when we bought my engagement ring~ 6 months before our wedding. I came back in about 4 weeks before our wedding to select the promised jewelry accessories. Together between my maid of honor and I~ we selected well over $250,000 worth of diamonds. The salesperson we were working with was helping us decide what would be perfect for the big day. We made our selections and the salesperson wrote down all of our choices...he then told me to call him about 1 week before the wedding to remind him to FedEx the pieces out. I was thrilled!! I called him 5 days before our wedding and he told me he would call me back in 30 minutes to confirm all the shipping info, etc. Instead of his return phone call, I received a very disappointing phone call from the manager, Mark. Mark informed me that he had some bad news and that Diamonds Direct was not going to allow me to borrow anything for my wedding which was now 5 days away. His excuse was that they had an insurance policy change in the last few months that prevented them from allowing brides to borrow large dollar amounts of jewelry for weddings. But our wedding is this Wednesday, 12-21-2011, the Wednesday before Christmas. So obviously I'm sure they changed their mind suddenly because they do not want to miss out on a potential big sale before Christmas. Either way, the excuse doesn't matter...the point is they promised me from day one that I could borrow anything I wanted from their store. My maid of honor and I spent at least 2 hours in their store weeks before the wedding selecting the perfect pieces (with the salesperson who originally made these promises) to compliment our gowns. The bottom line is they never had to offer...but pulling the rug out from under the bride, only 5 days before her wedding, was CRUEL. I had to rush out and now scrabble to find the perfect jewelry accessories for my wedding gown...what a nightmare...and more stress before our wedding day. Needless to say, Diamonds Direct will NEVER see us again.

More Business Info

BBB Rating
A+
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BBB Accredited businesses follow the BBB Code of Business Practices and pay a fee for accreditation review and monitoring. Accreditation is not a BBB endorsement or evaluation of the business’ product quality or competency in performing services.

BBB Rating and Accreditation information may be delayed up to a week.
Hours
Regular Hours
Mon - Wed:
ThuClosed
Fri:
Sat:
Sun:
Payment method
check, cash, discover, master card, visa, amex, financing available
Location
Independence Tower
Neighborhood
Barclay Downs
Categories
Jewelers, Appraisers, Diamond Buyers, Diamonds, Watches
Other Information

Parking: Lot, Free

Wheelchair Accessible: Yes

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