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Founded in 1997, MarketTools is a privately held business and one of the leading providers of customer insight management solutions for the world. Its portfolio of technology-based t brands includes the Zoomerang, CustomerSat and ZoomPanel. The company specializes in product development, in-market optimization and research solutions. MarketTools offers the MarketTools.com market research center delivers purpose-built software, quality-assured sample and research expertise for researchers. The company serves the needs of clients in the online market research industry. It also conducts online surveys and provides the TrueSample market research tool for individuals. In addition, MarketTools offers analysis and reporting and end-to-end community management services.