The Arbitron Company

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Arbitron is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company s marketing and business units are supported by its research and technology organization, which is located in Columbia, Md. Arbitron has more than 1,600 employees. Its executive offices are located in New York City.