A Business Affair Magazine

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Why Start A Business During A Recession? Some may think starting a business during a recession is a mistake, but there are opportunities to be explored. The current recession has left many small business owners reeling with uncertainty. Should they continue ahead with their business plan regardless, or should they simply abandon their dream and get a job? Would you ever consider launching or growing a business in the midst of the Great Recession? Probably not, some would applaud your courage and others might think you had a few loose screws. And yet economic downturns have often been fertile ground for innovation and entrepreneurship. More than half the companies on the 2009 Fortune 500 list were launched during downturns, according to recent research by the Kauffman Foundation. Starting A Business Affair Magazine in a recession. Why now? On the face of it, starting a small business magazine in the throws of a recession might seem crazy. But there is a method to our madness, we see the possibilities for helping local small business owners to be successful and even thrive in the current recession, and continue to help them manage their growth when the good times come again. We believe the secret is to remember that, during an economic downturn, consumers will think hard about what products they buy. That?s why we decided to distribute A Business Affair Magazine FREE of charge.