Pure Elegance

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Pure Elegance specializes in traditional ethnic couture and trendy, ready-to-wear indo-western designs for fashion-conscious women in North-America. The hallmark of its sarees, lenghas, salwaar suits, kurtis and other haute couture style is in their original designs, flawless craftsmanship and innovative styling. They bring out the individuality and exuberance through unique, unforgettable pieces. With its large loyal fan following on FaceBook, Pure Elegance is the fastest growing South-Asian fashion brand in US.

Pure Elegance was invited to represent Indian fashion during many internationally acclaimed fashion shows including Dubai Fashion Week, New York Couture Week, and Vancouver Fashion Week etc. and also hosted many prominent community events including red carpet gala event at New York Indian Film Festival. Pure Elegance dressed many Bollywood glamour girls, celebrities, dignitaries and well known persona including Shabana Azmi, Nandita Das etc.

With its newest exclusive showroom in Edison, New Jersey, Pure Elegance serves the thriving South-Asian community in New York, New Jersey and Washington DC areas. It is the destination of choice for South-Asian bridal fashion, and for regular party-wear for women looking for ethnic Indian wear or Bollywood fashion. Today Pure Elegance is a household name for ethnic-inspired contemporary fashion in US and worldwide.