TRC Insights

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TRC Market Research is a primary custom research & analytics consultancy, specializing in new product research, feature and message prioritization, pricing research, conjoint analysis, segmentation, brand equity, sat & loyalty. We are experts not just in using advanced tools and techniques (such as discrete-choice conjoint, product configurator or max-diff) but ensuring that these tools are respondent-friendly and engaging to give you the confidences the results represent the real world. Confidentiality: This e-mail is confidential and intended only for the recipient(s) named. Unless you are a named recipient, your reading, distributing, forwarding, or copying this communication is prohibited and may violate the legal rights of others. If you received this communication in error, please return the e-mail to me and delete it from your system.