Search Lab

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The world of online marketing seems to move at light speed these days: new fads; tech-jargon. We’re not into it. Search Lab likes to pay attention to what really matters: your results. Rather than throw things at the wall until something sticks, Search Lab leverages data, experience, and past results to take an approach that works. No guess work. No nonsense. Search Lab focuses on creating strategies that transform your online properties from informational platforms into ROI-driven assets. Get Discovered. Get Results: On the surface, Search Lab provides top-shelf Search Engine Optimization (SEO) services that help businesses increase their online visibility. However, where most focus on rankings for keywords, we like to focus on increasing revenue. At the end of the day, it's great to rank for important search terms, however, it means nothing if that traffic isn't converting into a return on your investment. Our search engine marketing campaigns focus on helping you build a brand that's not only prominent, but one that conveys authority, too. The bottom-line is people buy services from who they trust, and people trust what they know and what they can easily find. People are searching for your service. Can they find you? Don't Build A Website – Build an Asset: Everywhere you look there are countless options for affordable website design these days. Whether it be a built-in web page builder, or a template someone slapped together, there is no shortage of web designers. And that's great, because having a great looking and performing website is half of the battle for your digital marketing campaign. The part most forget about, though, is that your website, no matter how nice and flashy, is useless if it's not converting your visitors into paying customers. After all, would you rather have a pamphlet stuck to your wall that describes every technical aspect of your service, or would you rather have a sales rep available 24/7 who knows how to convey the value of your product and connect it to your customer's needs? What if this sales rep never needed vacation time, and never called in sick for work? Even better. That's how Search Lab designs websites. We don't want to build a website for you. We want to build you an asset. Build Trust & Authority with Social Media Management: If your business successfully generates revenue through word-of-mouth referrals, why wouldn't you take advantage of Social Media? We'll explain: Everyone is connected in some way or another. Word-of-mouth marketing works the exact way social media marketing does, only it generates a slower return. With Social Media Management, you're able to put your business right in front of people where they hang out the most, and generate positive marketing returns far faster than waiting for your last customer's friend to go looking for you. Social Media Marketing works by creating engaging and useful content that people can consume, leaving your brand imprinted as an expert in their minds. Even better, it promotes free advertising! That wasn't a typo. Think about it: when you post something useful online, people are more likely to share it with their friends or family. Social Media Management and Marketing generates great ROI when done right. Our approach is to help your brand build trust and awareness with new customers, providing value to them, which, in turn, encourages them to share their great experience with their friends. If you're still running automated software to follow & unfollow, leave generic comments or likes on posts, you're doing it severely wrong. Search Lab provides hand-crafted Social Media services that generate real, tangible results.