The Fraser Group

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The Fraser Group, LLC is a management-consulting firm with extensive experience in helping operations and management improve performance; based on the voice of the customer research. For over a decade, The Fraser Group has focused on the application of analytical techniques within research designs that provide actionable information to management in the areas of: customer loyalty and satisfaction, customer relationship management (CRM) and employee satisfaction measurement and improvement. These techniques focus on (1) the improvement of customer loyalty and relationship marketing efforts, (2) the retention, attraction of an organization's customers and the enhancement of relationships with current customers, (3) the development of core organizational competencies in the business practices of leadership, people management, organizational effectiveness and customer focus.