Who is Burning River Marketing and Why the Phoenix?Burning River Marketing is an online marketing services provider specializing in helping small business owners with location-based businesses to get found online. Why? Because we love small business owners and are tired of seeing them miss out on opportunities without a solid online presence AND were frankly sick of seeing them getting ripped-off!We started the company in Cleveland, Ohio (thus the burning river) and have home-based offices on the East Side and the West Side (anyone from Cleveland knows thats a thing) with a commercial space in Cleveland where the virtual team regularly reconvenes.Burning River Proud to be in Cleveland, OhioWe went with the name Burning River Marketing to pay tribute to Cleveland, our home-base and home to many small businesses that are under-served in the internet marketing industry. However, the multitude of jokes and jabs that Cleveland has taken over the fires on the Cuyahoga River was not our inspiration instead it was what Cleveland has become since. Our very own Cuyahoga River, infested with pollutants from surrounding industries, having caught on fire 13 times from 1868 to 1969, was the catalyst to a slew of environmental controls that have been instrumental in water and air quality nationwide. Included are the Clean Water Act, Great Lakes Water Quality Agreement, the Environmental Protection Agency (EPA) and the Ohio Environmental Protection Agency (OEPA).Phoenix: RebirthIn Greek mythology a phoenix is a bird that is reborn from its ashes giving life to a new phoenix. We see Cleveland in a state of rebirth around every corner Ohio City, Tremont, Gordon Square, the Flats, Public Square, the list goes on. Cleveland, a city that once suffered from brain drain, corruption and decay, is now ranked as the 2nd (to London) as the city every thirtysomething should move to and has more than 1,800 people on waiting lists for downtown Cleveland apartments! As our city is rising from its previous ashes as a corrupt, polluted butt of jokes and into a reborn mecca of fine cuisine, local brews and fun events to attract and retain the Millennials, Burning River Marketing embraces the name and refaces the identity with a phoenix. (and when it catches-on, just remember it started here folks Sept. of 2015!)So Whats the Small Business Thing?Small Business can be classified in a number of different ways revenue, number of employees, etc. When we say we focus on the small business were basically looking for yes answers to most of these questions:1) Is your business going to increase substantially with a better online presence (lets say 10-20% at first)?2) Do you have the capacity for an increase of this size (we hate it when you get too many inquiries from your website and have to shut us down)?3) Are you a location-based business, meaning are your clients in one general geographic area that we can target with local search efforts?4) Do you currently have a marketing budget for say Angies List, Yellow Pages, ValPak, Gold Clipper, Groupon, local cable, etc. that isnt delivering the ROI you would expect or that you arent satisfied is being tracked to determine its effectiveness? ($12-25K/year)5) Do you NOT have the marketing budget to employ an on-site full-time marketing manager with the skills to manage your website, SEO, local directory listings, national directory listing, creating compelling content for blog posts, social media, email marketing and marketing campaigns? (+$50K/year)6) Are you NOT getting at least 20% of your new clients from online searches i.e. someone used their desktop or smartphone to search (Google) the services you provide and quickly found your website?If you own or run a business and answered yes to theses questions, were referring to you when we say small business and we know you have limited options for outsourcing your online marketing activities. We provide a comprehensive, holistic approach to tie in all...
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Categories
Marketing Consultants, Graphic Designers
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