Ikonic Revolution

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FAR infrared is radiated heat. It’s the same AS the feeling of warmth from the SUN on your face and the heat from a coal fire. It is even the same form of heat emitted by your OWN body. Infrared heat in OUR hair styling tools is much safer on the hair AS it generates heat using negative ions from the inside OUT. OUR infrared technology provides the most advanced techniques for conditioning. Polishing. Protecting and rebuilding bonds in your hair. It is SO essential in the ERA of metal plated. Cheaply coated flat irons to choose a styling iron that truly delivers on what it promises. The type of heat OUR tools produce makes it safer on your hair over long periods of time. Strongly reducing chances of long term damage to the more fragile outer layers of the hair (visible part).