Life of the South

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Life of the South is a diversified financial services company that specializes in debt protection, insurance marketing, insurance administration, outsourcing and technology development. The products of the company are distributed by banks, consumer finance companies, car dealerships, vacation ownership lenders and retailers throughout the United States. Life of the South was founded in 1982 with $300,000 in capital. Shareholder equity has reached nearly $25 million through retained earnings. Since 1993, gross premium revenue has increased by more than $220 million. In 2003, Life of the South acquired the Protective Insurance Company credit business to increase its market share by nearly five percent. Life of the South is located in Jacksonville, Fla.