E.M. Real Estate

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A property description is the written portion of a real estate listing that describes the details of a home for sale or lease. Descriptions account for roughly one-third of a listing and are accompanied by property information (i.e. the number of bedrooms) and photographs. The goal of property description is to attract home buyers. Listing descriptions need colorful words to paint a clear mental picture of a homes features and benefits, over and above the accompanying photographs. Therefore, first-rate copywriting is a must.