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Hilliard Lyons, a member of the PNC Financial Services Group, provides securities products and services. It is a full-service investment firm that helps individuals reach investment objectives. The firm specializes in providing investment counseling services for events, such as securing a comfortable retirement, financing a college education or accumulating wealth for future any need. Hilliard Lyons provides one-on-one advice about stocks, bonds, options, retirement plans, mutual funds, trust and estate planning and investment management. It also researches the investment potential of companies and industries throughout the economy and underwrites bonds for public improvements, such as schools and highways. Originally founded and headquartered in Louisville, Ky., PNC Financial Services Group bought the firm in 1998.