Lisco Sports

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John Lanham started LISCO 25 years ago as a manufacturer of agriculture covers for cotton and hay. John Lanham is well known and respected in both agriculture and athletic circles. John is a past president of the Texas Cotton Ginners Association. Under John's leadership, LISCO has grown into a well-respected provider of custom manufactured athletic equipment in the southwest United States. John's primary responsibility at LISCO is to manage the manufacturing and finance of the partnership. Steve Lanham became a partner in LISCO in August 2002. Steve comes to LISCO from the magazine publishing business where he was most recently National Sales Manager for Hotel & Motel Management, a trade magazine in the hotel industry. Steve's primary responsibility at LISCO is to direct the sales efforts of the partnership. Sales have increased 30% since Steve came on board. Virginia Smith has been with LISCO for 20 years, and is involved in almost all aspects of the company. Virginia is the leading sales person at LISCO.