Bright Strategic Design

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Bright made its mark in the first great outpouring of California creativity in the 1970's and quickly set the standard for creatively-driven design that addresses real business needs. As a result, from the very start, we've been recognized for our groundbreaking work not simply in industry showcases, but where it truly counts. The marketplace. Keith Bright, one of today's leading designers has been a prominent figure in the international design community for over 40 years. His energy and vision to create unique and simple solutions that communicate effectively is the hallmark of his firm. Under Mr. Bright's direction, his company has been a leader in developing strategic designs for the following disciplines corporate identity, mass market packaging, branding solutions, environmental graphics, collateral and graphic systems, as well as interactive design. Bright has also received numerous awards from professional organizations including the Art Directors Clubs of New York and Los Angeles, the Advertising Club of Los Angeles ( Belding Awards ), the American Institute of Graphic Arts ( AIGA ), Package Design Council and Society of Typographic Arts 100 Show. Mr. Bright's work is on permanent display at the Smithsonian Institute and has appeared in Communication Arts ( CA ), Graphis, Idea, Industrial Design and Print magazines, as well as publications from other countries including Japan, Korea, Taiwan and Australia. Most recently, Keith Bright has received the AIGA's highest honor, the Lifetime Achievement Award.