Baensch Food Products Co

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Baensch Food Products Co, a division of Wild Foods, Inc, packs premium Atlantic herring from Nova Scotia. Founded in 1932 by the Baensch family, the company was purchased by Kim Wall in 1999. Today, we continue to use the original family recipes for our herring tidbits marinated in wine sauce or sour cream and chive sauce. Baensch Foods is a member of the National Fisheries Institute and is kosher certified through the Chicago Rabbinical Council.Early in the 20th Century, the Baensch family brought their own premium marinated herring recipe to Milwaukee. During the Great Depression, families prepared herring at home using secret recipes for the tasty treat. It wasn't long before Lena Baensch's recipe became the overall favorite. Soon, Lena, or Ma as she was called, was making premium herring for friends and neighbors as well as her family. When it became clear that Lena's herring was something special, she asked local grocers to sell it in their shops, and in 1932 Ma Baensch herring was born. In 1945, Ma Baensch moved the business to its present location in Milwaukee at 1025 East Locust Street.Today, you can taste the same quality herring prepared using Lena's original recipes. Through the years, other herring brands began to compromise their quality and ingredients. We, however, maintained or improved our standards to always give the consumer the highest quality, hand packed, best tasting premium herring on the market. We've added some modern manufacturing processes, but Lena's time-tested recipes and insistence on the best quality herring fillets and marinade ingredients continue today.