Hotel Shocard

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The boutique hotel is situated in the heart of New York City's Times Square, encompassing seven floors with 45 guest rooms, two penthouse suites, and a lobby restaurant. Taking from the 1960's and 1970's, the hotel's name is inspired by the cards that once advertised Broadway shows from inside shop windows.The boutique hotel is situated in the heart of New York City's Times Square, encompassing seven floors with 45 guest rooms, two penthouse suites, and a lobby restaurant. Taking from the 1960's and 1970's, the hotel's name is inspired by the cards that once advertised Broadway shows from inside shop windows.