Ipsos MMA

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Ipsos MMA, Inc. (MMA) was established in 1989 as one of the first companies to commercialize marketing mix modeling. As an industry leader in the areas of Marketing Mix ROI and Optimization for over 30 years, Ipsos MMA is renowned for the billions of dollars in incremental value it has created with Fortune 500 companies through its holistic unified marketing measurement and optimization solutions and services, including data harmonization and management, marketing mix modeling, multi-touch attribution, performance management tracking and optimization, scenario planning, pricing and testing.