Nielsen Buzz Metrics

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Nielsen BuzzMetrics delivers consumer insights and real-time market intelligence solutions. It offers brand metrics that helps clients to apply consumer-generated media to their businesses. The company provides a range of brand management and new product development services. Nielsen BuzzMetrics also offers campaign tracking and measurement solutions. It is a part of The Nielsen Company, which is a privately held company that conducts operations in more than 100 countries. The parent company serves several clients in the media, telecommunications and consumer packaged goods industries. It is one of the leading marketing and media information companies in the world. In addition, The Nielsen Company operates Nielsen Claritas and Nielsen IMS.