Operative
530 5th Ave, New York, NY 10036
Founded in 2000, Operative focuses on the development of products and services for digital advertising issues. It offers class ad trafficking, campaign set-up and optimization and quality assurance testing. With a team of more than 250 advertising innovators, the company manages over 60,000 transactions monthly. Its clients include MSN, The Economist, Wall Street Journal, iVillage, Dow Jones & Company, Fox Interactive Media, MindShare, NBC Universal, National Public Media, Navteq, Reuters and SmartMoney.com. It maintains a location in New York City, with an additional locations in , London, Los Angeles, India and Hong Kong.
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