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DFS started by Donald and Doris Kier as Don's Farm Supply in December of 1970. The company began as Kent Feed in an old block building known as the 7-UP warehouse in Newell, Iowa. DFS is a feed manufacturer that has developed ties with the food industry. It now markets feed to Western Nebraska, Southern South Dakota and Minnesota. A truck fleet of seven semi tractor-trailers, three tandems and one single-axle truck deliver feeder. Since 1998 the company has offered areas corn growers contracts to grow specific varieties of corn for the purpose of minimizing variation with this major ingredient. Pioneer, a DuPont company, was chosen as the seed company of choice to partner with DFS on this project.