J T Wack And Company

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About the Practice JTWack & Company is a marketing research and consulting practice begun in 1982 by the firm's principal, Jeffery T. Wack, Ph.D. Marketing is bigger than just advertising and communications. Customer decisions are driven by qualities of the client's product, pricing, organizational policies, employee expertise, and marketing communications. The products offered by JTWack & Company are not the brochures or websites or other visible tools commonly associated with marketing. Rather, they are the less tangible abilities analytic skill, wisdom, judgment, experience, training, perspective, teamwork, and humor that are essential to addressing the big questions about the effective management of markets. Jeff Wack has completed more than 500 projects for dozens of well-known educational institutions, health care organizations, nonprofit foundations, and technology firms. Research projects have addressed myriad segments of the market, and have employed quantitative and qualitative methodologies including scientific surveys, focus groups, and depth interviews. Organizations also retain Jeff to consult on marketing problems, to evaluate marketing organizations, to introduce integrated marketing, and to lead the evolution of market-based thinking. In addition to being a consultant, Jeff is an educator, writer, speaker, and volunteer. After attending middle school in Africa, then high school in Illinois, he graduated from Duke University magna cum laude with concentrations in Biochemistry and Political Science, and with distinction in Psychology. He then earned his M.S., M.Phil., and Ph.D. degrees in Applied Psychology at Yale University where he focused on research methodology and statistics in addition to substantive areas such as decision making, perception, and marketing. From 1988-2008, Jeff was a member of the adjunct faculty at Yale, teaching graduate courses and writing about marketing. For two years in the mid-1990's, he was Acting Director of Strategic Marketing and Planning for a large health system. He has served on the boards of several associations, a venture capital enterprise, and an airport authority, and currently is on the Board of the National Association of Independent Schools ( NAIS ). Knowledge about the market and customers is essential for sound, strategic decision making. Our research and analytics take many forms to suit client needs, including: We bring the science to market research. Our extensive experience and training in research methodology and statistics ensure effective client engagements. The actual research sample selection, data collection, questionnaires, discussion outlines is only a portion of successful engagements. Perhaps the contribution that our clients value most is our input during strategy discussions before the research begins. These preliminary consultations regarding budgets, reports, schedules, and other critical planning variables are the building blocks of effective research design. We start by designing a process that engages those managers who are expected to act on the outcomes. This approach creates ownership in the managers and ensures an actionable end product. The result is comprehensive, cost-effective market research that yields meaningful information and intelligent decisions. Click here to see examples of customer satisfaction research and corporate brand analysis. Consulting Two decades of experience and partnership are brought to every consulting engagement. Consultant-client relationships are built on a foundation of mutual trust, and supported by Jeff's knowledge of marketing and the clients' knowledge of their organizations. The result is a true consulting partnership where client interests take priority. Click here to learn more about the sectors we serve. JTWack & Company has a wealth of marketing knowledge and perspective that it shares regularly with m