Varsity Lincoln is the number one Lincoln Dealership in the Nation since 1997.  Our Sales and Service can not be beat by any other dealership.  We specialize in Lincoln sales, service and parts.  Our Collision Center is a direct repair facility for all major insurance companies.

Hi there!
Rate this business!
First-classBetter than mostAbout what I expectedNot the worst...Disappointing
Click to Rate

Reviews

SF
Samantha F.

11/04/2024

Provided by YP.com

Had another pleasurable experience with Jere Law and Judd Stevens at Varsity Lincoln in Novi. The customer service from Jere and his team is the reason why I buy all of my vehicles exclusively from Varsity Lincoln. The process is simple because of the talent that works at this dealership! I have referred friends over to Varsity Lincoln and they all come back with the same compliments regarding Jere and his sales team. Never do you feel like you are just "a number" as you can feel the genuine care from the entire staff. I look forward to work with you again in the future!

DB
Debbie B.

06/19/2017

Provided by YPmobile

Just bought a Previously Owned MKX from Mario Seman at this dealership and the experience was beyond anything I have ever experienced before. I can't say enough nice things about Mario and everyone else I met or dealt with there. I highly recommend Varsity Lincoln to anyone in the market for buying a vehicle.

JM
Jennifer M.

02/03/2017

Provided by YP.com

I used to drive a Ford Explorer and six months ago I leased an MKC. I love my car, everything about it. But I guess I didn't fully understand all this talk about "luxury experience" and Varsity until I came in for my first oil change. I know they offer pickup and delivery, but I was out that way. I had a cappuccino (they helped me with machine), caught up my kindle read, and was treated really well. I don't think I'll use pickup and delivery- it was nice- and my kids didn't want to come and sit "in a waiting room" with mom and I am NOT Telling them about the snack bar and giant tv. My oil change ended up being me time. Lol!

claimed iconBusiness Response02/10/2017

We are so happy to hear you enjoyed the luxury experience at Varsity Lincoln and were able to get a little "YOU" time in the process! Thank you for your business!

This listing has been claimed by a business representative.
Sarah V.

02/03/2017

Provided by YP.com

I always shop online when buying my vehicles. I like to do all of my research, contact the dealer to discuss pricing, ect, agree on a price, then come in and pick up my vehicle. I did just that with Varsity. They were the only dealer that would give me pricing over email and phone. They were completely transparent and honest, attentive to email responses, and it was completely no hassle. That's hard to come by now a days.

claimed iconBusiness Response02/10/2017

Thank you for kind words, Sarah! It was our pleasure to provide you with a seamless internet shopping experience. Transparency is SO important to us. We greatly appreciate your business. Enjoy your new Lincoln MKZ!

This listing has been claimed by a business representative.
T
tigerfan6

09/03/2012

Provided by YP.com
I have been a varsity customer...

I have been a varsity customer for the past 8 years and the service department has been wonderful....quick service pricing is comparable to all national chains....and the people are extremely friendly and courteous....my car get washed and hand dried for free after every visit....they also service our family's Ford vehicles we bought from them in AnnArbor at the Lincoln store in Novi....nice people who appreciate our business!

claimed iconBusiness Response10/22/2013

Thank you for continued support over the past 8 years. We sincerely value your business and appreciate you taking the time to write this wonderful review. Sincerely, Michelle Reaume Internet Manager Varsity Lincoln 248-374-3412

This listing has been claimed by a business representative.
J
judlesp

03/27/2012

Provided by YP.com
Do not go to this dealership! ...

Do not go to this dealership! They took advantage of my Dad. They overcharged him to inspect his vehicle and when he couldn't get the car to drive after 50 miles, they denied any wrongdoing, gave him his money back and kept his vehicle. One of the employees in the service department had their eyes on his car and made sure they were able to keep it. They are dishonest and they have no integrity. I give them a zero rating (I had to give them a 1 to get it posted) and will never go there and will recommend that nobody else does either.

claimed iconBusiness Response08/06/2012

The work done was recommended maintence at her fathers request and to his satisfaction on a 1996 Mercury that he was donating to his grandson. The car later developed a ignition electrical problem that required additional expense, not related to the maintainence previously preformed. He was not interested in spending more money on the car. One of the employees offered to buy the car at a agreed amount and the title was signed over to the employee. The transaction DID NOT involve Varsity Lincoln, it was between her father and the employee.

This listing has been claimed by a business representative.
T
theshortgirl767

04/16/2009

Provided by YP.com
DO NOT BUY THERE USED CARS! YOU WILL WASTE ALLOT OF MONEY ON REPAIRS!

My Husband purchased my Mercury Cougar 4 years ago as a Christmas present. The first month, I had problems with the car and it stalled on me on the freeway. Took it back to the dealer service to see what the problem was, also was charged $100 for the deductable fee. Turns out I needed a new transmission!!! Wow, I only had the car for only a month and it already needed a new transmission! A couple months went by, then the car had another huge problem. Took it back to the dealer to get it fixed and I had to pay another $100 deductable! To make this story short, I had to take this Mercury Cougar 5 times for repair and service!!! On top of that I had to pay for a total of $500 for the deductable fee. Thank god my husband purchased the 2 year warrenty for this car! I still have problems with this car and it's costig me allot! I will NEVER buy a Mercury Car ever again!!! Not a reliable car make. Very Disapointing!!!!!!!!!!!!!!!!

claimed iconBusiness Response10/22/2013

On behalf of Varsity Lincoln, I send my deepest apologizes for your past experience with the used vehicle you purchased on our lot. I am hoping at this time, the issue was taken care of in the past. Was this this issue resolved for you? If not, I'd like to take this opportunity to hopefully make it right. You can reach me directly at 248-374-3412. Sincerely, Michelle Reaume (Internet Manager) Varsity Lincoln

This listing has been claimed by a business representative.
T
topgun1

02/19/2008

Provided by YP.com
GREAT SERVICE

I leased my new Lincoln MKX from varsity....what a great experience...I recieved better service than when I bought my Lexus.

T
topgun1

02/19/2008

Provided by YP.com
on the road again!

I was impressed with the people who handled my repair...I was KEPT INFORMED OF MY CARS STATUS THE WHOLE TIME. I recieved a free loaner car and they handled all the details with my insurance company,,,my car came back to me like new!

L
larllt

01/22/2008

Provided by YP.com
nice

nice place to go to, great selection to pick from

More Business Info

BBB Rating
A
BBB Rating and Accreditation information may be delayed up to a week.
Hours
Regular Hours
Mon:
Tue - Wed:
Thu:
Fri:
Sat:
SunClosed
Extra Phones

Fax: 248-305-8199

Phone: 248-305-3500

Services/Products
Lincoln Authorized Sales & Service,Authorized Dealer
Brands
MKS, MKX, MKZ, Navigator, Town Car
Payment method
amex, visa, master card, discover, diners club, company card
Neighborhood
Novi
Categories
Automobile Parts & Supplies, Auto Repair & Service, Automobile Body Repairing & Painting, New Car Dealers, Used Car Dealers
Other Information

Parking: Lot, Free

Wheelchair Accessible: Yes

Suggest an Edit