Rains, Martin, MD

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Effective digital marketing, whether for startups, enterprises, or local businesses, begins with building a strong foundation. That foundation is supported by addressing 6 core areas: online listings accuracy and syndication, reputation management (replying to comments), customer reviews (inviting and promoting 'customer voice'), paid advertising (search and social), email, and website optimization. Throughout, Roovio focuses on the basics--keeping it simple and trackable--and employing a practice of thinking in terms of small steps that do not overwhelm.