Innovative Travel Marketing

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Innovative Travel Marketing (ITM) is a hospitality expert in barter and media services. Based in Parsippany, N.J., the firm specializes in offering an array of services, such as strategic media planning, buying and promotions for the hotel as well as travel industry using barter to increase sales. It represents national/international hotels, resorts and airlines that use barter as a financial tool to convert their unused inventory into marketing tools. Innovative Travel Marketing (ITM) serves various clients, including Warwick International, The Sherry-Netherland, Ian Schrager Hotels, Affinia Hotels, Rosewood Hotels and Resorts and Andre Balazs Properties.