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Based in Peoria, Ill., AFFINA LLC is one of the leading customer service support industries. Founded in 1973, it offers a comprehensive suite of customer interaction solutions, which include inbound customer care, inbound sales and order taking, analytics and market research, product and literature fulfillment, and business process outsourcing. The company caters to the needs of consumer electronics, consumer packaged goods, consumer products, telecommunications, automotive, pharmaceuticals and publishing industries. AFFINA LLC is in partnership with Omron Healthcare and Astute Solutions. It has joined the Hinduja Global Solutions Limited (HGSL). CIS Magazine has ranked the company in the top 10 US domestic inbound providers