American Jewelry is the Best alternative to Big Chain Stores and the area’s #1 choice for 45 years! We offer the Best of Engagement/Bridal Rings, Diamond Jewelry, Estate & Antique Jewelry, and Rare or Exotic Gemstones you won’t find anywhere else. We average 30-50% below the Big Chains with Legendary Service that’s second to none. Enjoy a shopping experience that will keep you coming back for more. Be Brilliant and visit American Jewelry today and find out why we’re #1! As one of the area's oldest and most popular jewelry stores for engagement r
Hi there!
Rate this business!
First-classBetter than mostAbout what I expectedNot the worst...Disappointing
Click to Rate

Reviews

AD
Astra D.

04/07/2023

Provided by YP.com

The lady’s are great here they will help you find what you’re looking for and they will give you a good choice too nice people

BD
Brenda D.

04/23/2016

Provided by YP.com

I have been a customer with Russ for over 30 years. I recently had a diamond reset that my mother had purchased over 20 years ago. I couldn't be happier. I highly recommend you go for your jewelry purchases. You won't be disappointed in the quality or the price.

KB
Kathy B.

06/05/2014

Provided by YP.com

The staff is very knowledgeable and helped me find the perfect engagement ring at an exceptional price. They sized the ring while I waited and provided me with an appraisal at no charge for my ring. I couldn't be happier with my purchase. I would highly recommend them to everyone.

CM
Chris M.

06/05/2014

Provided by YP.com

Incredible Deals!!! I couldn't believe the price and quality I got... Thank You!

More Business Info

Expect More from your Jeweler!

Business History
Areas oldest and most respected fine jewelry store and voted Best Jewelry Store in Sevier County by the Mountain Press, Readers Choice Awards!
Hours
Regular Hours
Mon - Sat:
SunClosed
Services/Products
Engagement & Bridal Specialists, Diamonds, Gemstones and Fine Jewelry in White Gold, Gold, Platinum & Silver... plus Vintage, Estate, & Antique Jewelry!
Brands
CITIZEN
Payment method
visa, mastercard, discover, cash
Location
Our NEW Showroom is at 3406 Teaster Ln. in Pigeon Forge, near the Patriot Park and Old Mill Historical District.
Amenities
We offer on-site Jewelry Design & Repair by our Master Jeweler, professional appraisal services, personalized engraving, & much more!
Associations
Jewelers of America, Southern Jewelers Trade Association
Social Links
Categories
Jewelry Designers, Diamonds, Gold, Silver & Platinum Buyers & Dealers, Jewelers, Jewelers-Wholesale & Manufacturers, Jewelry Appraisers, Jewelry Buyers, Jewelry Repairing, Precious & Semi-Precious Stones, Watches
Other Information

Parking: Lot, Free