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Using the telephone as its primary tool, Direct Response Marketing helps companies locate new customers and cultivate existing customers across North America. Its core services include client surveys, telemarketing, seminar recruitment, fielding inbound calls, customer research, database analysis, data entry and lead generation. The company is divided into four strategic business units: the E-business group, the inbound call center, the tele-data research group and the business-to-business group. Founded in 1984, Direct Response Marketing has its headquarters in Pittsburgh.