Johnson Outdoors

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Johnson Outdoors is one of the leading outdoor recreation companies that turn ideas into adventure. The company designs, manufactures and markets a portfolio of brands across four categories: watercraft, diving, marine electronics and outdoor equipment. Johnson Outdoors' familiar brands include, among others, Old Town canoes and kayaks; Ocean Kayak and Necky kayaks; Escape electric boats; Minn Kota motors; Cannon downriggers; Humminbird, Bottomline and Fishin' Buddy fishfinders; Scubapro and UWATEC dive equipment; Silva compasses and digital instruments; and Eureka! tents. The company has more than 20 locations throughout the world, employs 1,300 people and reported annual sales of $381 million in 2005. It maintains an e-commerce catalog, as well as locations that include the United States, Australia, Canada, France, Germany, Hong Kong, Italy, Japan, Switzerland and the United Kingdom. Johnson Outdoors maintains corporate headquarters in Racine, Wis.