Sally Johns Design + Strategic Marketing

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Sally Johns Design is a full service creative agency providing strategic marketing research, planning, graphic design, web design, and advertising for more than 30 years. Recipient of numerous awards, the team offers a wealth of experience in brand building, logo design, web presence, and advanced digital skills for a diverse group of clients. We have found that bringing capabilities in-house is a vital key to providing high standards of quality control for our clients. For that reason, and in order to establish direct control over production schedules and quality levels, we have brought as many of the processes involved as possible into our facilities and made available to our staff. Our in-house resources enable us to more efficiently manage your project successfully. These resources are treated as tools to more effectively communicate an idea or image the ultimate goal of our art and the foundation of our business! Duke University School of Law Peace College Ravenscroft School Saint Mary's School A complete summary and report were developed and presented in DC with recommendations on how to utilize the conclusions in marketing Partnership for Prevention's agenda for improving health care in the United States through the workplace. "Public Outreach and the Scientist" Focus groups conducted for Research!America, a Washington, DC-based non-profit organization dedicated to increasing public awareness about the value of medical research and the importance of putting research to work to achieve a better quality of life for all. Focus groups were held in the Research Triangle Park area of North Carolina. Participants were scientists from the area, randomly selected from the membership of Sigma Xi. Stated goals were 1 ) to learn scientists' knowledge and attitudes concerning public outreach and 2 ) to listen to responses and suggestions concerning the most effective means, messages and messengers for a public outreach campaign. Each group was introduced to the purposes and objectives of the focus group, as well as the "rules" and format of the focus group process. Both groups were audio taped and video taped and a final analysis and report was prepared. Educational and Awareness Campaigns for Quality Child Care Focus groups were conducted for Child Care Resource and Referral Networks ( in English and Spanish ), testing materials proposed for promoting quality child care and the services of their respective agencies to parents of children from birth to 14 in the following states: "Opportunity and Lifestyle: the Best of Both Worlds" Focus groups were conducted for UNC Hospitals Nurse Employment, Chapel Hill, N.C. Focus groups were held in the Hospital Board Room. Participants were nurse managers from each of the actively recruiting units, for example, Neonatal Intensive Care, Pediatrics, Oncology, OR, Emergency Department and OB/GYN. Specific questions addressed such topics as, "What are nurses looking for in order to make a household move to another area of the country?" "Which trade journals do you read on a regular basis?" Collateral materials, incentive items, direct mail and national ad concepts were also tested. "Preand Post-Campaign Surveys for the Tennessee Child Care Resource & Referral Service" -A random-digit dialing telephone survey of over 700 citizens of Tennessee was conducted to provide information on knowledge of the child care resource and referral services available, how to access the service and what other resources it offers. As is typical in public opinion reporting, survey data was weighted to accurately reflect demographic characteristics of Tennessee. The survey data established a benchmark for the grassroots public education and awareness campaign, "Jump Start Their Future by Choosing Quality Child Care." A second survey followed the campaign's first year and showed a 15% increase in awareness of the program, its toll free number and services. "Check It Out It's HealthCheck!" -Focus groups were cond