In March of 1958, Joan and Dennis Mack purchased a tiny gift shop on East Commercial Row in Reno, NV. The name of their new shop was Palace Jewelry and Loan, Company.When they first opened their doors, they understood their company was more than bricks, mortar and signs; it was people working together to serve the customers and the community.Wanting to help more people, they merged with Joans parents, Royal and Madeline Goodsell and moved their store into the heart of Downtown Reno.Since then, The Palace has grown and become a staple of Downtown Reno, helping locals and tourists alike not only get quick cash, but also to buy jewelry, tools, electronics and more at a fraction of retail prices.We will buy, loan or trade for gold, silver, platinum, electronics, tools, musical instruments, firearms and so much more! If your item has value, we will take a look at it. While all of our competition charges the state maximum 13% for the loan, we stayed at 10%.
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Reviews

WF
Wesley F.

10/15/2016

Provided by YP.com

Hello my name Wesley and I love this pawnshop they have always taken great care for me and help me out all the time and always have solution to fix things ! This is the best pawnshop to ever go to! I can sure promise that .

PJ
Paul J.

12/01/2013

Provided by YP.com

LOL that guys review below me Jason is actually one of the sales men at palace jewelry and loan. Wonder if both of the reviews they have are fake seeing how you could go to helzberg and get a cheaper diamond ring

J
jason.bussart

11/15/2012

Provided by YP.com

N
nevada68

11/30/2007

Provided by YP.com
Outstanding Deals and Excellent Service!!!

Purchased a diamond ring and rolex, and the knowledgable salesman, courteous service were fantastic. The prices were even better!!!

More Business Info

One-Stop Shop For Quality Merchandise & Cash Loans

The Palace Jewelry & Loan Company is your local and trusted pawn shop in Reno...

BBB Rating
A+
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BBB Accredited businesses follow the BBB Code of Business Practices and pay a fee for accreditation review and monitoring. Accreditation is not a BBB endorsement or evaluation of the business’ product quality or competency in performing services.

BBB Rating and Accreditation information may be delayed up to a week.
Hours
Regular Hours
Mon - Sun:
Services/Products
  • Loan Buy Sell & Trade
  • Se Habla Espanol
  • Cash in Seconds
  • We Buy Gold
  • In Rear of Building
  • Money To Loan
  • Antique Guns
  • New & Pre-Owned Firearms
Brands
gold, platinum, silver
Payment method
amex, discover, visa, master card
Location
Across From The Eldorado
Neighborhood
Downtown Reno
Accreditation

Free Convenient Parking

Social Links
Categories
Financing Services, Consumer Electronics, Financial Services, Gold, Silver & Platinum Buyers & Dealers, Jewelers, Jewelry Buyers, Jewelry Designers, Jewelry Repairing, Loans, Musical Instrument Supplies & Accessories, Musical Instruments, Pawnbrokers, Sporting Goods, Watches