Integrated Direct Marketing

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Started in 2003, Integrated Direct Marketing is an advisory firm that helps in evolving and developing methods to leverage data to acquire, retain and grow customer base. Also known as IDM, the firm provides assistance with multichannel response analysis. It is a privately held firm that identifies data sources and designs processing environments to measure the impact of marketing programs. In addition, Integrated Direct Marketing assists in circulation management that includes planning, execution and implementation solutions. The firm has created a private database, Clarion Cube, which promotes channel alignment and customer visibility. Its client list is comprised of FarmTek and Northern Tool + Equipment.