Anderson Advertising

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  As a principal in the New Standard Marketing alliance, Chris Anderson brings a wealth of experience in the automotive arena. Since 1992, Chris has served his clients as an automotive advertising expert, leading the dealerships that have retained his services to marketplace dominance year after year, utilizing broadcast media, print ads, direct mail, websites, and internet marketing.   Anderson Advertising has distinguished itself in the industry by adhering to the principles of accountability, innovation, and discipline. They begin their work by analyzing all of the traffic sources that are available to the dealership in question such as phone inquiries, walk-ins, website contacts, lead providers, etc. to determine the benchmarks that will be used to establish current levels and then serve to measure the success achieved in increasing the total number of dealer prospects.   Additionally, Anderson Advertising employs the twin approaches of focused identity and consistent exposure to produce results for their clients. This enables Anderson Advertising to give their clients a unique and compelling identity in the marketplace by creating messages that are clearer and therefore more memorable than those used by the typical automotive dealership.   Throughout its history, Anderson Advertising has employed the concept of marketing accountability, enabling their clients to easily and clearly determine the return on their marketing investments. As part of the planning and budgeting process, all media purchases and expenditures for creative elements are charted adjacent to weekly and monthly traffic and sales results. These comparisons are also made available on an annual basis, in comparison to previous years, so that performance can be measured on both a short term and a long term basis.