Chenille Appeal

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Home A uniquely American success story, Chenille Appeal was founded in a garage in 1994 by Mark and Tammy Kennon. At the time, Mark was managing the largest sporting goods store in Northwest Missouri and grew frustrated at the 6-8 week delivery schedule for custom chenilles, causing frustrated customers and money tied up in inventory that couldn't be moved as quickly as other products. Convinced he could do better, he and Tammy put everything on the line and signed an equipment lease through Sports, Inc, a leading buying group. They began manufacturing part-time from a 200 square foot garage at the home they rented with the help of their children. Since selling its first product, Chenille Appeal has grown to be one of the most recognized and celebrated domestic manufacturers of athletic patches and chenille products in the nation. The company has made a name for itself through its 2-3 week delivery program for custom patches, names, and numbers. From its state-of-the-art factory in St. Joseph, Missouri, the company is able to distribute to customers ranging from Alaska to Florida. Never satisfied, we continue to build on our success which is why we continually reinvest in capital improvements. This philosophy puts us in a position to experience continued growth while still keeping our current customers satisfied.