Ladd Associates Inc

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Ladd Associates, Inc ( LAI ) provides decision support software systems to help publishing and direct marketing clients evaluate business performance, plan profitable marketing and business activities, optimize direct marketing results, and enhance long-range decision making. We also provide consulting and support services to enhance client use of our systems. Our two proprietary systems include: A direct marketing planning system for analyzing promotion results and optimizing list/media selections for future campaigns. With DARTexpert you can review all promotion results in one easily accessible database, quickly analyze your promotion results, accurately forecast future results and optimize list/media selections to produce the direct marketing plan that best meets your promotion goals.