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Shannon Alexander Line, the famous personality in the fashion industry, was born in the year 1999 in Jacksonville, a small town in Florida. He studied in a public school where he got fascinated towards Entertainment, Publishing, Fashion and Writing. After University graduation in florida for four years he finally began his profession in the fashion and entertainment industry. Initially he joined the a local R&B group that became famous by signing with Deaf Row Records with Hip Hop Star "Tupac" and Ceo Suge Knight. A popular fashion house in Italy. After learning the music industry and fashion concepts of designing and writing for 10 years, he stepped in to the fashion world as a designer in 1999 and soon in 2007 he started with the Shannon Alexander Brand.