Big O Tires
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1219 Soquel Ave, Santa Cruz, CA 95062
1219 Soquel Ave, Santa Cruz, CA 95062
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EmailThe Big O Tires story begins back in 1962, just as Americas new love affair with the automobile was hitting high gear. The market for replacement tires was exploding, and independent tire dealers found themselves struggling to compete in the face of low prices offered by major tire manufacturers; own company stores. Big O's founding fathers were a handful of progressive independent tire dealers who decided to band together to form a tire-buying cooperative so that they could secure volume pricing and keep their customers happy. Their concept worked. In the years that followed, the Big O Tires co-op evolved into a full-fledged franchise as it continued to find innovative ways to harness the power of the collective to benefit independent dealerships and their customers. Over a half-century later, Big O Tires has become one of North America's largest retail tire franchisors, with nearly 400 independently-owned and operated locations in 19 states, providing customers with a broad range of automotive services in addition to quality tires, wheels and accessories. Big O has become an industry role model admired for its innovative approach to franchising and unmatched customer loyalty ratings. In 1996, Big O Tires joined forces with one of the largest and most respected tire marketers in the nation when it became part of the TBC Corporation, one of North America’s largest marketers of automotive replacement tires with more than 3,200 franchised and company-operated tire and automotive service centers. Through worldwide operations spanning wholesale, retail, and franchise, TBC provides customers best-in-class brands and automotive maintenance and repair services with the underlying mission to exceed customer expectations. As Big O Tires continues to thrive and adapt to an ever-changing marketplace, it remains rooted in its humble beginnings as a proud collective of independent dealers committed to putting its customers first.
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The Team You Trust!
- Business History
- The Big O Tires story begins back in 1962, just as America's new love affair with the automobile was hitting high gear. The market for replacement tires was exploding, and independent tire dealers found themselves struggling to compete in the face of low prices offered by major tire manufacturers' own company stores. Big O's founding fathers were a handful of progressive independent tire dealers who decided to band together to form a tire-buying cooperative so that they could secure volume pricing and keep their customers happy. Their concept worked. In the years that followed, the Big O Tires co-op evolved into a full-fledged franchise as it continued to find innovative ways to harness the power of the collective to benefit independent dealerships and their customers.
Over a half-century later, Big O Tires has become one of North America's largest retail tire franchisors, with nearly 400 independently-owned and operated l
- Hours
- Regular Hours
Mon - Fri: Sat: Sun Closed - Services/Products
- Tire Mounting
- Wheel Balancing
- Tire Installation
- Brake Repair
- Tire Maintenance
- Disc Brake Repair
- Tire Repair
- Tire Rotation
- Brake Line Repair
- Brake Adjustments
- Suspension Repair
- Engine Service & Repair
- Tires-Service-Brakes-Batteries! Services Include Brakes
- Wheels
- Differentials
- All Season
- Ball Joints
- Maintenance
- & More! We Offer Professional Automotive Service
- Axles
- Tire Service & Repair
- Computer Wheel Alignments
- and Repair performed by our trained and certified ASE technicians using state-of-the-art equipment. Each year we invest millions of dollars in the latest equipment and training to supplement our store personnel's education and keep them abreast of the latest technical advancements. It is the only way that we can make sure that our stores continue to be the leader in providing you with world class service.
- Tires
- Suspension & Front End Repair
- Shocks
- Car Batteries
- Oil Lube & Filter Change
- Brands
- Commercial, Dunlop, Goodrich, Goodyear, Michelin, Trucks, Yokohama, interstate
- Payment method
- mastercard, visa, discover, amex
- Neighborhood
- Eastside
- Languages
- English, Spanish
- Accreditation
Automotive Service Excellence
Better Business Bureau
- Other Link
- Social Links
- Categories
- Auto Repair & Service, Auto Oil & Lube, Automobile Body Repairing & Painting, Automobile Parts & Supplies, Brake Repair, Tire Dealers, Wheel Alignment-Frame & Axle Servicing-Automotive
- Other Information
Certifications: Automotive Service Excellence, Better Business Bureau