Scarborough Research

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Scarborough Operations Center, previously known as Consumer Research Service, is a part of Scarborough Research, a company that measures the shopping patterns, lifestyles and media habits of consumers locally, regionally and nationally. From retail outlets and home improvement stores to cellular phone preferences to travel, Scarborough s measurements detail the lives of American adults. Businesses use Scarborough data to buy and sell media, acquire and retain customers, develop business plans, increase market penetration, roll-out new products, distinguish brands, better understand the marketplace and monitor competitors. Marketers, media executives, local media salespeople, members of the press, advertising agencies and industry analysts use Scarborough to analyze millions of American consumers. Scarborough Research s core services include 75 local market studies and a national database. These tools cover 1,700 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in depth consumer demographics and media usage patterns. The company has more than 3,500 clients spanning local and national media, advertising agencies, sports teams and leagues, major advertisers and outdoor companies. Scarborough was founded in 1975.