Diane Soucy Designs

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:  If your business is struggling in this economy, drawing the line at marketing costs is not the answer to increasing revenues.  It’s no longer an option to have a website if you want to establish and build a business.   Your Business website must be keyword friendly and search engine optimized in order to be found by those who do not know you yet but want and are searching for what you have to offer.  No need to go crazy with techy bells and whistles, instead focus on clean navigation, relevant and targeted keyword content and simple yet visually interesting and engaging design.  But your search engine optimized and friendly site is just the beginning. Now more than ever you need to establish your presence in the virtual world through Social Media Networking, Blogging, and using as many Internet Marketing Components as practical and possible to get your business out there, building clients and referrals.  Getting people to Know, Like and Trust you through Social Media Networking and Blogging are the equivalent of yesterday's cold calls and visits to prospects, routine follow-up service to existing clients and snail mail contact to keep your presence in the forefront of the public's mind. Combine Social Media Networking with key Internet Marketing Components such as Direct Email Campaigns, Monthly Ezine Newsletters, Internet Articles, etc. and you just took yesterday’s junk mail and put it to work for you online by offering special values, building bodies of relevant content that are search engine friendly, demonstrating authority in your industry, building confidence and trust in your business which, in turn, leads to more clients and referrals.  Most importantly, this strategic effort increases your exposure through repetition which expands recognition of your Identity while developing and nurturing your Brand.