FirstSTREET for Boomers & Beyond Inc

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TechnoBrands, doing business as firstSTREET, is one of the leading direct marketers of products for Boomers and Beyond in the United States. The company provides a variety of product evaluation and testing services. It offers database, print media, catalog and Internet marketing services. The company provides page magnifiers, dialogue speakers and wallets. It also offers radios, sleep wedges, pressure pads and clocks. The company s products are marketed to its house file of more than 2.5 million customers. Its brands include the Jitterbug, Archimedes Bath Lift, TV Ears, Slip Resist Shoes, Spira Shoes, Rogue Wallet and Novel Reader. TechnoBrands advertises in The New York Times, Reader s Digestand News Week.