Fleet Feet

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Fleet Feet goes above and beyond what other shoe stores do to help customers find comfortable shoes. The salesman began by having me stand on a 3d foot-scanner to get a digital image of my feet. Sounds gimmicky, but it has practical value. The salesman immediately saw that I’d need support for the arch on the right foot. As a result, he brought a couple different inserts out with the shoes, so I could test them out when I walked around the store.

Another thing: FF carries shoes in my size: 15. Size 15s are tough to find in stores. I typically have to order them by the mail. Since I can’t try them on in a store, I typically have to send them back. Even better, FF had size 15 Hoka shoes. There’s no shoe in the world that can make my sixty-eight-year-old feet feel completely comfortable. But Hoka shoes get closer than other brands - even the Pearl iZUMi and New Balance shoes I’ve had luck with in the past.

Finally, FF’s sales people are pros. They know their business. They’re friendly and considerate. And they want to get a fitting right. They allow the customer as much time as they need to try on shoes, walk around, then try on other pairs.