Littlefield

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In business for more than 29 years, Littlefield helps brands build stronger relationships with their customers. It is our belief that strong brands sell more, can charge more for what they sell, keep customers longer and have more opportunities for brand extendibility. In short, strong brands are worth more. Our unique brand development program works through three distinct yet interrelated phases: impact, intelligence and influence. Impact is defining what we want to have happen as a result of this marketing investment, and how we intend to measure it. The outcome of this phase is the measurement of a brand's success. Intelligence is studying the relationship between the brand and its most loyal fans or prospective fans, along with the landscape that surrounds and influences it. We call this Brand Planning. The outcome of this phase is a connection brief, and a set of creative concepts that demonstrate the best messages and messaging strategies to make that connection. Influence engages the intended audience and persuades them to take action or change their POV. It is the tactical execution of the message strategy developed in the Intelligence phase, which is then measured for its Impact against the metrics determined at the beginning of the project.