Parametric Marketing

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Parametric provides research and analytics services to business professionals and policy makers. We specialize in analyzing consumer behavior and advising companies on the financial implications of product, pricing, promotional and brand decisions. With our expertise in advanced research, data mining and business & financial modeling, we are uniquely equipped to help our clients address their most demanding problems. techniques - such as conjoint, discrete choice modeling and customer valuation - within the reach of real business people. We also license our technology and provide analytics consulting to marketing research industry partners.